Work Experience – Writing & Editing
SEO Writer, Freelance, Multiple Outlets – 2021-Present
Writing timely and evergreen SEO-geared content about pop culture, TV/film, celebrities, lifestyle and more for sites including PEOPLE Magazine's website and other DotDash Meredith outlets. Extensive research on subjects including podcast and print interview research to ensure clear fact-checking and unique content. All articles worked on make the first page of search results for related keywords.
Freelance Writer, Multiple Outlets – 2018-Present
Words about books, video games, mental health, sex and relationships,film and TV and much more in Primetimer, Buzzfeed, Epic Reads, She Knows, Greatist, Film School Rejects, The Freelancer and more.
Music Editor, Mechanical Dummy – 2014-2019
Blogged about underground artists to give them access to a bigger scope, writing music reviews. Covered daily music news, from festival lineups to new releases and more. Interviewed underground artists. Trained interns in SEO and Wordpress and proper formatting.
Assistant Editor, DUNK360 – 2014-2015
Created daily content including original pieces & updated the website with fashion news, reported sports news + gossip, world news, technology news etc. Owned Facebook, Twitter, Instagram accounts; created weekly + daily content following trends (i.e. WCW, MCM, Hot or Not) to successfully engage and gain followers. Managed editorial calendar for team of interns. Copy-edited all posts on the website.
Administrative Assistant, RapRadar – 2013-2014
Assisted with personal business for editor Elliott Wilson (i.e. booking flights, making reservations, etc.) Researched and composed interview questions for articles for Respect Magazine & interviews on EVR Radio. Copy-edited all posts for the RapRadar website and RESPECT. magazine website. Hired summer interns and helped them reach their objectives with the company, as well as find future employment opportunities at various media outlets such as Complex + BET.
Staff Writer, Web, The Source – 2012-2013
Contributed news posts to TheSource.com daily + composed stories for the print magazine. Created and executed editorial calendar for other staff and interns. Brainstormed weekly objectives and feature stories (such as lists, tributes, birthday posts, etc.) for the website every week. Copy-edited and edited stories for the magazine & blog. Covered events such as concerts and release parties weekly for the website. Assisted in the relaunch of the website, training writers in SEO and formatting for Wordpress.
Editor-in-Chief, The Sisterhood of Hip-Hop – 2012-2014
Spearheaded daily content creation, highlighting new artists and updating the blog in real time with major music and media news. Served as editor for writing staff, training them to use proper SEO format and edited all blog posts. Organized & hosted events such as new artist showcases, award shows for hip-hop artists, parties promoting album releases, etc. Wrote social copy for Facebook, Twitter and Instagram.
Work Experience – Marketing & PR
Data Marketing Associate, Freelance, Brown, Goldstein & Levy – 2023-Present
Performing site maintenance, including implementing SEO best practices for all news, blogs and pages on the law firm’s website. Writing keyword-focused blogs and news posts for the law firm website. Compiling data, trend analytics and competitor research to present to marketing team bimonthly. Weekly monitoring of backlinks and SEO/SEM optimization with SEMRush.
Marketing Associate, Lightswitch Learning – 2019-2020
Wrote and edited clean copy for marketing materials for children's book releases. Managed mailing lists and email lists. Designed event pages, flyers, and other materials for book launch events. Planned and executed book launch events. Helped grow social following and engagement on Twitter, executing planned content to promote our authors.
Publicist, Freelance – 2012-2020
Secured placements on top music blogs for indie artists. Assisted indie artists in booking shows opening for major acts in New York City including Cam'ron and Schoolboy Q at SOB's. Assembled professional press releases for artists' new releases. Assisted artists with social media campaigns to grow an organic buzz for upcoming and current music releases. Crafted electronic press kits including detailed, professional biographies for artists and other media professionals.
Brand Ambassador, 24Seven – 2013-2019
Client-facing marketing for various brands hosting promotional events and pop-up shops in New York City. Guerilla marketing for Netflix and Amazon Prime shows, including Arrested Development and The Marvelous Mrs. Maisel. Sales, customer engagement and influencer engagement at pop-up shops and experiential storefronts for Google (Google Pixel, Google Home, etc.), Canon, and Cariuma.